"We believe the audience is not a monolithic mass, it is made up of millions of individuals each of whom have a past and a present," said director Anjali Menon. "Manjadikuru is a film for the heart. So our campaign aims to reach that individual mind."
The first teaser of Manjadikuru does not carry images of actors or scenes. Instead, it is a collection of photographs that could be from anyone's album strung along with a voiceover by Prithviraj beginning: "Athu vere thanne oru kaalam aayirunnu..."
One of the reviewers, Shaji Kizhakathra, sums up his experience: "Manjadikuru: Remini-SCENT of our childhood. The nostalgia part has been brilliantly depicted that the viewer becomes one among the characters. And with this magical deja-vu experience, It has become a movie of the VIEWER – YOU will be tagged along with the scenes and eventually become the hero."
Starring Prithviraj, Thilakan, Rahman, Jagathy Sreekumar, Urvashi, Praveena, Bindu Panickar, Sagar Shiyaz, Sharun and others, Manjadikuru is produced by Little Films India. Manjadikuru is releasing in Kerala on May 18.
Images & Text: Sify.com