Trust Balaji to push the envelope on marketing on every one of its films.
For The Dirty Picture, Balaji has come up with a dedicated promotion plan for B and C centres, given the film's huge mass appeal.
During her tours of Ahmedabad, Chandigarh, Lucknow and others, Vidya Balan will wear a sari purchased from a local shop.
Not just that, the most famous local tailor from each city will get a chance to stitch a matching blouse for the actor!
The promos of the film, in which Vidya is seen in sexy blouses and stylish saris, have been attracting a lot of attention. Particularly, her look in the red sari, which is on the lines of what Dimple Kapadia wore in Sagar.
Tailors in these cities have been clamouring for a chance to stitch Vidya's outfit ever since they heard the news of her visit.