Kamal Haasan’s magnum opus Vishwaroopam is getting a mega release in Tamil Nadu in nearly 400 plus screens on January 25. The advance booking for the film has been huge in Chennai city and suburbs.
Vishwaroopam marketing idea is to go for a saturation release by getting maximum screens and shows. Friday, January 25 to Sunday January 27 is going to be a huge Milad-ul- Nabi and Republic Day weekend. It will enable the film, as all theatres will have five shows during the holiday weekend.
Kamal Haasan and Vishwaroopam has to garner maximum collections in its first week from Tamil Nadu as Mani Ratnam’s Kadal is releasing on February 1. And as per plans, Vishwaroopam is to be shown on DTH on February 2, so it has to make the best of the opening week.
Meanwhile, Kamal Haasan and the film has been able to whip up huge expectations thanks to all the DTH controversies. At the moment there is a sympathy wave sweeping across Tamil Nadu for Kamal and Vishwaroopam which has made it red hot, with phenomenal advance booking.
The Bakrid-Republic Day weekend enabled by strong distribution network and curiosity around the film will help Vishwaroopam to take an earth shattering opening. And if the content of the film lives up to the hype, it is a win-win situation for Kamal Haasan.
Kamal Haasan has left for US on Monday night for the US premiere of Vishwaroopam. Kamal said : “Vishwaroopam will be premiered on January 24 at the Hollywood theatre Grove in Los Angeles, mainly for an audience of Hollywood stars and technicians.”