However, in Tamil cinema, there has not been a single hit item number in recent times.
Now all eyes are on the Osthi item number, picturised on Mallika Sherawat, Sonu Sood and Silambarasan.
Will the song Kalasala... sung by LR Easwari and T Rajendran, and tuned by Thaman, click with the audience?
Until we find out, check out the images of what to expect!
Text and images: Moviebuzz