Shah Rukh Khan desperately needs Ra.One to do well to reaffirm his hold on Bollywood.
A dedicated team of eight to ten works tirelessly to get Shah Rukh Khan or SRK through the myriad promotional events, endorsements, press briefings, gaming events, TV show appearances and interviews with the electronic media.
The public relations agent ensures that the actor is kept supplied with pots of hot coffee and journalists stick to their allotted time slots. His make-up man fusses over him for a fresh round of paint and a change of shirts. Another attendant ensures that SRK eats his roasted lean cuts regularly. With work stretching to 18 hours every day, SRK says that he needs the pampering to keep him going until October 26 when Ra.One releases in theatres.
"Distinction between night & day waning… Having dinner at 6 am but energy levels still high," he tweeted on October 3. The night before, SRK had appeared on three reality shows to promote his film.
Sitting in a five-star hotel in suburban Mumbai he looks confident, in fact cocky. SRK sticks to his promise of one cigarette during the half-hour interview - there are no signs of nervousness and pre-release jitters.
Text: Surajeet Dasgupta, Business Standard