The queen of the saas-bahu serials, Ekta has been panned for regressive television content. But in real life, she's anything but regressive!
The Joint Managing Director and Creative Director of Balaji Telefilms, Ekta is a force to be reckoned with, packaged into a small frame.
She's done iconic television serials, beginning with the mother of all 'K's - Kyunki Saas Bhi Kabhi Bahu Thi - to the latest, Bade Achhe Lagte Hain.
In 2001, despite her jyotish warning her of failure and impending doom, Ekta ventured into Bollywood production with Kyo Kii... Main Jhuth Nahin Bolta - a step that must have been incredibly hard for her considering how spiritual (and superstitious) she is.
Her stint in Bollywood has reaped rich dividends, with great stuff like Love Sex aur Dhokha, The Dirty Picture, and Once Upon a Time in Mumbaai.
She is up there with Aamir Khan in thinking up innovative ways to promote her films - something that we are seeing yet again with her promos for Ek Thi Daayan.