Sivakarthikeyan successfully completed a whirlwind tour of Tamil Nadu, prior to the release of his Varuthapadatha Vaalibar Sangam (VVS) on September 6. VVS produced by P Madan of Escape Artists Motion Pictures and directed by Ponram is an out and out mass comedy entertainer.
In an exclusive interview to sify.com, Sivakarthikeyan spoke about VVS and his promotional tour.
How was the VVS promotional tour?
It was a grand success. I travelled nearly 1600 kilometers across the state promoting the film in Coimbatore, Salem, Trichy, Tirunelveli and Madurai and then came back to Chennai. The response has been too good as huge crowds greeted me at all theatres where the promotional activity took place.
What kind of promotions did you do?
We followed the same pattern followed at the VVS audio launch in Chennai. Two songs and trailers of the film were screened and I interacted with the audiences and local media. In fact I even sang the song I had sung in the film.
Where did you get the idea to go on a tour of the state before the release of the film?
The team at Escape Artists had been planning to promote the film in a big way. We were all impressed the way Shah Rukh Khan promoted Chennai Express weeks before its release. And the way he came to Chennai to promote the film also worked to its advantage.
So you believe that promotions are important for the success of a film?
I believe good content needs promotions to reach across to the masses. I personally feel VVS is a good film and it has to be promoted to create the impact around the product. Now after my tour I’m convinced that there will be a recall value surrounding the film.
How has VVS shaped out?
It is a clean well-made family entertainer that has all necessary mass entertainment ingredients. The songs of D Imman are already a big plus for the film.