Pattiyal is the first big hit of 2006. Producer ‘Punnagaipoo’ Gheetha(see pic) has all the reasons to smile as ten days after its release, the film has turned profitable for its distributors in Tamilnadu. In its second week the film is still managing to do 85 to 90 percent which is remarkable.
A whisper campaign by vested interests has been unleashed against Pattiyal saying that it is not doing well, after taking an impressive opening. But clarifies Tirupur Subramaniam the distributor of the film in Coimbatore: “Pattiyal is a hit and I have recovered my investment in just 10 days. Since there is no opposition till April 14 and the holiday season around, it will have a super run”.
Arulpati the Chennai distributor of Pattiyal had paid Rs 40 Lakhs for the city rights and according to trade sources he got a share of Rs 22 Lakhs in the first week and is expected to garner another 19 Lakhs in its second week making it a profitable venture. In the next two weeks the trade expects Pattiyal to collect another Rs 25 to 30 Lakhs as there is no new Tamil release till April 14.
According to trade analysts, Pattiyal sold for Rs 4.25 Crores, theatrical rights in Tamilnadu will do business worth Rs 7 to 8 Crores in the long run and if April 14 releases do not live up to expectations then it is 'Advantage Pattiyal', which may then touch the magic figure of Rs 10 Crore!