The advance booking for Independence Day (August 15) releases have started from Sunday (Aug 12). The biggest release is Salman Khan’s Ek Tha Tiger, which is releasing in a dozen screens in Chennai.
Independence Day release is always considered big and this year there is Attakathi which is promoted well along with Iruvan, Mudhalvar Mahatma and Naan. Among the lot Attakathi promotions are the best, thanks to Studio Green’s aggressive marketing.
There is acute theatre shortage as last week’s 11 releases are fighting for screen space with Independence Day releases. Multiplexes have given bigger screens to Salman Khan’s Ek Tha Tiger.