Producer Kalaipuli S Thanu inked multiple brand endorsement deals for his prestigious Kabali in 2016. AirAsia, Fair and Handsome, Muthoot Fincorp, Cadbury Five Star and many others brands partnered with Kabali. Among these brands, Cadbury Five Star has once again come forward and signed deal with Rajinikanth’s upcoming film Kaala, which is all set to release on June 7.
Airtel India is also likely to sign a deal with Kaala and Havells India has teamed up with the Rajinikanth starrer as consumer durable partner. Sources say that in another one month, Wunderbar Films will making series of announcements on the list of brands which will be associated with the film.
Directed by Pa.Ranjith, the audio launch of Kaala will be held in Chennai on May 9 and today, a single song Semma Weightu will be launched at 7 PM. At the time of release, these brands will create TV spots to promote their product and Kaala so the producers don’t need to spend much on the promotions.