Aggressive marketing for Om Shanti Om

Last Updated: Thu, Jul 26, 2007 05:53 hrs

The music industry is certainly on a high note in Bollywood. Increasing numbers of large films have been announced and one of the biggest and most awaited films of 2007 is Shah Rukh Khan's Om Shanti Om. It was reported that T-Series had acquired the rights to the music. Now comes the big question on the terms of the deal. An insider was overheard saying, "It's true that T-Series has acquired the audio rights for Om Shanti Om. The deal has happened at a figure between Rs 4 to 5 crores and the company plans to promote the music very aggressively".

The film directed by Farah Khan has music by Vishal-Shekhar with some arrangements made by yesteryear music director Pyarelal of the Laxmikant-Pyarelal duo. The major highlight of the film is a song that features almost the entire present day and yesteryear film industry people playing themselves. The last time one saw something like this was in Manmohan Desai's Naseeb. Farah, however, promises to make this experience bigger and better.

T-Series is currently the biggest player in the Indian music industry and is planning innovative ways to market Om Shanti Om including a big activation on the digital medium. Its upcoming lineup of films includes big names like Bhool Bhuliya, Welcome, God Tussi Great Ho, Showbiz, Taare Zameen Par, Bhootnath and the Ghajini remake.

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