Studio Green is going all out to get the big opening for Karthi’s Alex Pandian. They have shifted the release from January 12 Saturday to Friday January 11, to get that one-day advantage.
Now Alex Pandian is pitted directly against Vishwaroopam, which has also announced a January 11 release. Studio Green who has booked Alex Pandian in more than 450 screens, do not want to lose the first mover advantage, hence the advancing of release by a day.
Also see- Alex Pandian sify special
Alex Pandian now gets almost a six-day weekend due to Pongal holidays (Jan 14 to 16), and the film can cash in on the opening. Studio Green’s marketing and promotions have made the film big.
There is definitely a huge buzz around Alex Pandian . The promotions are big on all television channels and there are hundreds of flex hoarding throughout the state.