Studio Green is going all out to get the big opening for Karthi’s Alex Pandian. They have shifted the release from January 12 Saturday to Friday January 11, to get that one-day advantage.
Now Alex Pandian is pitted directly against Vishwaroopam, which has also announced a January 11 release. Studio Green who has booked Alex Pandian in more than 450 screens, do not want to lose the first mover advantage, hence the advancing of release by a day.
There is definitely a huge buzz around Alex Pandian . The promotions are big on all television channels and there are hundreds of flex hoarding throughout the state.