Maybelline New York has partnered with Joshipura to bring to the fore the latest trends from the runways of New York. The perfectly-blended show focused on Maybelline's new eye make-up range and designer's New York inspired contemporary collection and the 24-year-old actress justified the theme of the show with aplomb.
"Nobody can represents the brand's theory, vision or the sensibility much more than Alia does. She is the perfect brand ambassador so to say as she has all the elements we are talking about young, energetic and lively face," Joshipura told IANS before her show. Even the actress looked excited post her ramp walk.
"The show had a very dramatic feel and it was nice walking on the ramp. I like the whole vibe of the show. Today I feel very grungy hence I am carrying this look and I loved it," Alia told reporters.