He hoped that Action 3D would firm up his position as a star.
Allari Naresh delivered a big hit, Sudigaadu last year. But Action 3D, his first release this year quashed his hopes.
Not deterred by this setback, he has set his focus on a new film, Kevvu Keka. This is a full-throttle comedy entertainer being directed by Devi Prasad. The film`s audio was launched recently and is now gearing up for grand release.
Devi Prasad and Naresh earlier worked together for Blade Babji which set cash registers ring. Naresh is hoping the same magic would repeat.