Allari Naresh`s new film, Kevvu Keka, was launched on Wednesday morning (July 25, 2012) at Ramanaidu Studios in Hyderabad.
Akkineni Nageshwara Rao graced the ceremony as the chief guest and also clapped the clapboard for the `muhurtham` scene featuring Naresh.
The film is being directed by Devi Prasad and produced by Boppana Chandrasekhar. Vegesna Satish provides dialogues while Raj, Bhims and Chinni Raj compose the music.
The heroine is yet to be finalized.