After a long hiatus, Allu Arjun has decided on his next film.
Vikram Kumar of Manam, Hello and 24 will be directing Bunny’s next film which will be formally launched in October. He has reportedly asked the director to make the movie that can be understood easily by all section of audiences. He wants this film to do well in overseas in particular.
His immediate target is to reach the 2 million USD club. All top stars have movies that have grossed more than $2 million in the USA. Even young actors like Nithin, Varun Tej, and Vijay Deverakonda have made their mark in the USA BO. On the other hand, Allu Arjun’s films are not crossing beyond 1.5 million USD mark. So, his target is to crack the USA market.
Bunny is well-established in the domestic market. If the content is good, his movies do exceptionally well in AP, Telangana, Karnataka, and Kerala. But in the USA, revenues for his movies are not growing much.