Allu Arjun is now one of the top stars in South India. He has been delivering hits consistently. He has huge fan base. With Sarrainodu, he also made inroads into the mass territories.
But the tag of "King of Social Media" has stirred the controversy. Recently, the makers of Duvvada Jagannadham released a poster putting the tag - 'King of Social Media'. Many wondered how could Bunny claim such tag. But his fans and analysts say this is not far from the truth.
They point out that he was the most searched hero on Google recently. His song Cinema Choopista Maava from Race Gurram was viewed for more than 30 million views. His recent blockbuster Sarrainodu (Hindi) is India's fastest 25 million views movie. And his DJ trailer is adding millions of views.
He is one of the top celebrities in India who has millions of followers on Facebook and Twitter. He is number one South Indian hero in Facebook in terms of the number of followers. His popularity is definitely soaring in social media, the fans argue.