When brands are associated with Amitabh Bachchan, they are sure to grow. Take for instance Himani Navratna Oil. Since Amitabh’s association with the hair oil brand, it has gone places.
The brand started of with Govinda endorsing the ‘Thanda Thanda Cool Cool’ oil. Then the brand went on to rope in Big B to break geographical boundaries. A similar advertisement featuring Shah Rukh Khan was also aired but somehow it failed to strike a chord with the audience.
With the success of the Amitabh’s ad, Himani Navratna Oil has gone ahead and roped in the Big B once again. But this time around he wouldn’t be seen being preachy like the first ad, but will do what he does best, acting.
The new ad shows Big B as a PA who speaks in true UP style and explains to the newly-appointed manager how to beat stress and save the day with Himani Navratna Oil.The ad has been directed by the Munnabhai director Rajkumar Hirani and is created by Ramanuj Shastry.
Interestingly, the future advertisements will have Amitabh in different regional avatars to promote the brand. If one remembers even Aamir Khan had donned different regional avatars for the Coke commercials. Apparently, senior brand manager of Navratna Oil does admit that Navratna campaign is inspired from the Coke commercial as such local flavours give a lot of entertainment value to the masses.