Chiyaan Vikram and his Deiva Thirumagan director AL Vijay, dream the impossible and are capable of pulling it off.
They wanted to make the audio launch of their film memorable, with "some new idea that is fresh and inspiring."
Well, they are all set to have "an out of the world" audio launch for Deiva Thirumagan on Thursday (April 14) evening at the Chennai Trade Centre.
The audio invite itself is innovative in a bag which says: "Bring out the child in you". The audio invite inside has to be put together like a jigsaw, and comes with kids trinkets like a whistle, balloons, fan and a lollipop.
Remember Vijay's Madhrasapatinam audio launch at the same venue some time back, was talked about and raved for its theme and the way it was showcased?
A source has indicated that Deiva Thirumagan audio launch venue would resemble a carnival a la Disney Land as Vikram plays a matured man with a mind of a 5-year old.
The buzz is that all songs from the film will be played by GV Prakash and his troupe.