Thala Ajith's Arrambam enters 50 days today in 60 screens in Tamil Nadu and overseas in Malaysia and Sri Lanka. The trade says it is a super hit film that has worked in multiplexes and in B & C stations.
The Vishnuvardhan directed Arrambam was liked by Ajith fans and the general audiences alike. What worked with the fans was the way Vishnu was able to portray Ajith, the way that they identified with his character. It was the perfect super hero template that worked wonders at the box-office.
The entire packaging of the film as a multi-starrer with Ajith, Arya, Nayanthara and Taapsee created magic, as each played to their strengths. The efforts put in by producer AM Ratnam in bringing out the film two days before Diwali ensured the opening.
Arrambam is a perfect commercial masala mix that could reach across to all sections of the audiences worldwide. But above all it is Ajith’s star power and charisma that helped the movie to become a super hit.