Gautham Menon has directed the new ad film for brand Mirinda with Asin. The ad is a remix of the popular love triangle of 80’s and 90’s in Tamil cinema.
The concept for this new age interpretation of this cult love triangle was developed & written by Senthil Kumar, National Creative Director - JWT India and directed by Gautham Vasudev Menon, the king of romance.
Asin spoke exclusively to sify.com: “ It was fun working with Gautham again and that too in an ad format with a fun, interesting concept”.
The script and storyboard for this remix from 1976 Balachandar classic Moondru Mudichu was blessed by the legendary director before the shoot, with written permission to recreate the cult scene in a contemporary form and the rights for the song were obtained from Saregama Music.