With new promotion techniques coming up these days, the team of forthcoming film Aurangzeb has decided to hold press meets to promote the thriller only at under-construction building sites in Mumbai.
Set in Gurgaon, the movie starring Arjun Kapoor in double role is about land mafia and features Jackie Shroff as a builder, while Rishi Kapoor plays a cop trying to nab him for being involved in illegal activities, hence the under-construction sites for press meets.
According to sources, the filmmakers feel that such locations are appropriate for the new style of press conference to take place so that the interviewers will get the feel of being a part of the movie.
Directed by Atul Sabharwal, Aurangzeb also stars Amrita Singh, Prithviraj Sukumaran and Sashaa Agha in prominent roles. It is slated to release on May 17.