The story happens in a Kuttanadan village where the protagonist, Benny (Jayaram), runs the franchisee of a local cable TV channel. He is a nice young man and an ambitious one as well, who has set some big dreams to achieve in his life.
Benny soon realizes that to get rich, the shortcut will be to get married and the dowry will fetch him all the fortunes. He marries Daisy (Kaniha) with that in mind, but his plans fall flat when he doesn't get the promised dowry. Daisy soon becomes the darling of his home, but Benny feels cheated. Things change from bad to worse for him from then on.
It is a simple story which is a sweet and moving experience for every section of the viewers. It moves on predictable lines, yes, especially in the second half and it is certainly not the director's best film yet, but still it succeeds to unleash a refreshing charm.
There are also some strong statements that the director tries to convey in between. Like the unrealistic stance of some local politicos, the snafus at the government departments and bindings of some religious practices. It's all there, but in the end the film touches you with some carefully crafted moments.
Just like Roy in Veendum Chila Veettukaryangal and Reji in Manassinakkare, Benny is also a lovable lad but a bit selfish. Or in other words, he's just like anyone of us! Jayaram has got yet another tailor made character which he essays with honesty. Kaniha looks convincing as a Christian girl from a rural background and though her character speaks less, her mannerisms and expressions does the talking.
In fact the best thing about the film could be its cast as well, the actors fit perfectly well to the characters. Be it the hugely talented KPAC Lalitha, who plays Benny's mother, Narain in a cameo, Innocent, Nedumudi Venu, Mamukkoya and the girls who played Jayaram's sisters or even the fishing boat owner, they all have put in their best efforts to make their parts look perfect.
Cinematographer Venu, who is on a roll with his nice visuals in 2 Hariharnagar, has succeeded in making the frames look good. Illayaraja's music is good and suits the mood of the film well.
In the end, Bhagyadevatha turns out to be a delightful experience and is a small film with a big heart! Here is one film that you can watch with your family and feel like spending some quality time together on a worthy trip. Considering the stuff that is coming on screen these days, that itself is something to cheer about!