Aascar Films V Ravichandran has grabbed the Tamil Nadu theatrical rights of Ajith’s eagerly awaited Billa 2.
The deal is rumoured to be around Rs 24.11 Cr plus another Rs 2 Cr thrown in for P & A (prints & ads).
Sunir Kheterpal of In Entertainment, producer of Billa 2 told sify.com : “ We have sold TN theatrical rights to Aascar Ravichandran. All other theatrical rights have been sold except Kerala. We will start promotions in May.”
It is a win win situation for both the parties concerned. Sunir Kheterpal has been able to get his price, the highest ever for an Ajith film.
The veteran producer, distributor and exhibitor Aascar Ravichandran is the man who can market the film the best.
Billa 2 when it releases in June first week will take an earth shaking opening, as Aascar will release it in maximum number of screens in Tamil Nadu.