Ajit’s Vishnuvardhan directed Billa is celebrating 100 days today (March 22) in three Chennai screens in noon shows.
The film is said to have grossed an amazing Rs 5.20 crore from Chennai city, the second highest grosser in recent times after Sivaji.
Billa is Ajit’s biggest hit in his career and in Tamilnadu it created a wave, as people simply lapped up this technically chic and stylish film. In a way the film made Ajit a real cool dude superstar.
According to reliable sources in the trade, the worldwide box- office collections from theatrical, DVD, audio and television rights may touch a cool Rs 40 crore!
When the film was announced there were few takers for it, as they felt that the Billa-2007 will not live up to its original Rajinikanth Billa-1980 version. But the skeptics were proved wrong as Ajit’s young fans made the film an event and his biggest box-office hit till date.
Added to that, Nayanthara emerged as the glamour queen of Tamil cinema with Billa. The conservatives were baying for her blood for daring to look glamorous in the film. But at the end of the day, her brave and daring decision to wear a swimsuit in the film made her the hottest heroine in south cinema.
Full credits to director Vishnuvardhan for his perfect casting and packaging of the film, cinematographer Nirav Shah for making it look stunning and costume designer Anu Vardhan for giving a classy trendy and fashionable look to the entire cast.
Finally hats off to Karunamoorthy of Ayngaran International for backing the project from its early days and Pyramid Saimira for their aggressive marketing which made it a super hit. Ajit’s Billa will go down in history books as a trendsetter which changed the look of big budget commercial cinema in Kollywood.