A major battle is brewing in south cinema over Bollywood stars taking part in IIFA in Colombo.
The apex body of the movie industry in the south, South Indian Film Chamber of Commerce (SIFCC), met in Chennai on Friday and took this decision.
C Kalyan, president of SIFCC said: “ If any star or technicians from Hindi cinema attends IIFA in Colombo, their films will be boycotted by theatres in the four southern states of Tamil Nadu, Andhra, Kerala and Karnataka. It is a unanimous decision, as all these years we were highlighting the human rights violations in Sri Lanka.”
SIFCC secretary, L Suresh made it clear that they were not against IIFA, but only the venue chosen to hold it this year. For Bollywood south hardly accounts for 10 to 12 percent of their total revenue, mainly Hyderabad and Nizam area in Andhra and Bangalore city.