|It was total confusion at the CBO this Pongal. For the first time, the market was divided because no theatre could gauge which film was the winner.
On January 14, Aadukalam and Siruthai released, with the former getting a better opening.
On January 15 - Pongal day - Ilaignan and Kaavalan released. In the suburbs, Kaavalan opened with a matinee show, but loyal Vijay fans thronged the theatre to give it a good opening.
The picture changed dramatically by January 17 (Kannum Pongal). As per early indication, Dhanush's Aadukalam was the clear number one at the CBO, thanks to its good word-of-mouth, strong multiplex preference and fantastic publicity on the Sun Network.
At number two was Karthi's Siruthai, torn apart by critics but loved by the mass audiences. The film - after a very dull opening day - picked up considerably in multiplexes on Sunday and Monday.
Karthi and his team promoted the film aggressively by appearing on all television channels.
Vijay's Kaavalan, on the other hand, released without any fanfare. It is the first-ever 'big' film to release without any publicity!
Added to that, Vijay's favourite screens like Albert, Thyagaraja, Bharath, Kasi and Kamala were screening other Pongal releases!
In spite of the odds stacked against the film, it managed to open well in limited screens and is at number three.
In fourth position is Ilaignan, which released in good theatres - including prime shows in multiplexes - and has taken an ok opening.
In fifth position is Ravi Teja's Mirapakay, which is the best among Sankranthi Telugu releases.