|The Chennai Pongal box-office has been booming. The two new biggies Ilayathalapathy Vijay`s Jilla and Thala Ajith`s Veeram have been making merry. Both the films have taken gargantuan opening in Chennai city.
The Chennai city limits as per trade is from Inox Mylapore in South Chennai to S2 Cinemas Perambur in North Chennai and includes Udhayam and up to AVM Rajeswari in Vadapalini area, central Chennai screens like Sangam, Abirami and PVR.
Please note S2 Thyagaraja and Mayajaal is in Chengalpet area, as per trade report. But normally Chennai city and Chengalpet collections are passed off as Chennai city collections by the distributor who may be the same for both areas.
The year has started on a bright note for the film trade as both Jilla and Veeram has been declared hits and has taken fabulous opening. The difference in collections between the films is marginal, though Jilla got an advantage as it was screened in the opening week in bigger audis of multiplexes.
Vijay`s Jilla is reported to have grossed an awesome Rs 2.52 Crore in five days (Jan 10- 14), and is in the number one spot on CBO. Veeram which had better WOM (word-of-mouth) is marginally behind due to smaller audis, and is in the number two slot. Both these films dominated nearly 85 % of the screens and shows in Chennai city.
In the third place is Mahesh Babu`s 1 Nennokkadine, which opened well in limited shows but fell on the second day. At number four is the romcom Endrendrum Punnagai, which is running very well in multiplexes. Ramcharan`s Yevadu which opened on Sunday took a good opening in limited screens and is at number five.