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Campaign highlights men's health through moustaches

Source : ANI
Last Updated: Sat, Nov 03, 2012 10:20 hrs

A campaign is encouraging men to grow mustaches-or "Mo's" - throughout November, to raise awareness about health issues of men, mainly prostate and testicular cancer.

For the Movember campaign, men were asked to start clean-shaven on November 1 and grow their mustache for the full 30 days, getting friends, family and colleagues to donate to their efforts.

Women were also encouraged to participate in the campaign by starting teams and raising money.

"Mo Bros effectively become walking, talking billboards for the 30 days of November," CBS News quoted the campaign's web site as saying.

"Through their actions and words they raise awareness by prompting private and public conversation around the often ignored issue of men's health," the website added.

This year, the Prostate Cancer Foundation and the Livestrong Foundation have partnered with the campaign to directly fund research on these diseases treatments and to fund other support programs for men.

Movember was first started in 2003 in Melbourne, Australia, by two men who wanted to "bring back" the moustache into fashion.

One year later it teamed up with the Prostate Cancer Foundation of Australia and became a charitable cause and by 2007 its had made its way to the United States.

Last year, the campaign raised over 15 million dollars for men's health causes in the United States and this year organizers say 21 countries will participate in campaigns. (ANI)




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