Oh sure, the fancy food Wolfgang Puck lays out there is part of the attraction. But it's also the place to go to get your name engraved on your new toy.
"You trading that in?", lead actress winner Jennifer Lawrence asked Ben Affleck when she saw him show up with his best picture statuette.
"What can I get for this award?", Affleck joked.
Anne Hathaway arrived with her Oscar in one hand and a glass of champagne in the other.
She covered her mouth in awe when the engraver showed her the nameplate, then helped attach it to her trophy's base. Her husband, Adam Shulman, recorded the moment for posterity on his iPhone.
After spending a moment checking out his Oscar, Affleck stood up to a round of applause from those in the room.
"Thank you! I love it," he said.
— Sandy Cohen — www.twitter.com/apsandy
EDITOR'S NOTE — Show Bits brings you the 85th annual Academy Awards in Los Angeles through the eyes of Associated Press journalists. Follow them on Twitter where available with the handles listed after each item.