Mammootty’s Sethurama Iyer CBI is a super hit. The film has collected a new record distributors share of Rs 70 lakhs from 36 releasing stations in the first week itself!
No Malayalam film in recent history has opened to such bumper collections. The family and lady audience are making a beeline to the theatres to see that brilliant CBI officer and his investigative style.
The film has not only resurrected Mammootty’s career that was at an all time low after Pattalam, but also boosted the sagging spirit of the Malayalam film industry.
Said Swargachitra Appachan the distributor of the film: “The film is a mega hit and the audience are flocking to the theatres to see their hero Sethurama Iyer whom they have not forgotten even after 16 years. The film has an excellent brand value that has worked in favour of it”.
The film is likely to garner a distributors share of Rs 5 to 6 Crore!