Interacting with fans is essential for any movie star.
Decades ago stars used to hire a person to reply to the fan mail. With the advent of social networking websites, stars are now directly interacting with fans. Though many celebrities try to respond to queries of fans it is humanly not possible to answer the questions posed by thousands of fans each day.
Twitter has now become new medium for the stars to gauge the moods of audiences, their thoughts, etc.
Not all stars and technicians have started using the platform, those who are on it, have started using it to update news about their films, promoting them and condemning any gossips by the media, etc.
Among our Tollywood young heroes, Prabhas has not opened up his account yet. NTR has stopped using it although he has huge following. Nagarjuna rarely tweets, so does Mahesh Babu. And the most prolific Siddharth, obviously has the highest number of followers among Tollywood stars.
Although directors like Ram Gopal Varma (with 3 Lakhs+ followers) and actors like Genelia (with 6 Lakhs+ followers) are also part of Telugu film industry, they are no longer active in Tollywood.