The first sale of Rajnikanth’s Chandramukhi was signed last week for Coimbatore-Nilgiris area for a record Rs 2.25 Crore!
Normally this area fetches Rs 80 Lakhs to 1 Crore for a Vijay or Vikram film. Recently Vijay’s Madurae was sold for Rs 1.05 Crore including 20 prints and Kamal’s Vasoolraja MBBS went for Rs One Crore including 20 prints.
So Chandramukhi being sold for Rs 2.25 Crore is indeed a whopping amount. Remember Baba was sold for Rs 1.50 Crore and subsequently Rajnikanth had to compensate the distributors their losses.
The trade feels that this new price is ridiculous and the highest collecting film in this area so far is Rajnikanth’s Padayappa five years back when it collected Rs 2.40 Crore in six months. Recently,Vijay’s Ghillli had collected Rs 2.05 Crore from the same area.
The men taking this risk are Tirupur Balu and Seenu who got into distribution only two years back. Tirupur Balu is also the owner of Cinepark theatre in Tirupur and the duo plans to release the film with a record 30 prints. They are likely to get Rs 6 to 8 Lakhs as Minimum Guarantee (MG) from each print from the theaters and are confident about getting their money back .
However the Tamil film trade feels that Balu and his arithmetic may not work as main stations may object if nearby smaller stations are given release status.