After successful seasons of Coke Studio @MTV, the popular music show is back with its third season.
The new season was launched by Sukhwinder Singh, lyricist Prasoon Joshi, Papon, Salim-Sulaiman, AR Rahman, Clinton Cerejo, Hishesh Soni, and Bollywood actors Alia Bhatt, Varun Dhawan and Sidhartha Malhotra.
With a promise of bringing together popular music producers and artists from different parts of the country, this season has A.R. Rahman, Salim-Sulaiman and Ram Sampath making their debut on the show. Other artists include Amit Trivedi, Clinton Cerejo, Hitesh Sonik, and Papon.
A.R. Rahman who was present for the launch said that he was very excited to be a part of the show this time.
"I am excited to be a part of Coke Studo@MTV, season 3- a show that is part of many cultures ranging from Tibet to the Middle East. Coke Studio celebrates diversity coming together to music that appeal to an even broader segment of people. My composition of season 3 of Coke Studio celebrates cultures under the overreaching theme of happiness," he said.
Varun also added that he was really looking forward to the season.
"I thank the music producers for getting together to create the sounds of Coke Studio@MTV, Season 3. The amount of planning and thinking that goes into composing a song especially if it is being done for Coke Studio is immense. I am really looking forward to this season," he said.
Joshi, chairman, CEO and chief creative officer of McCann World Group (India and South Asia) said: "It's always special to work with A R Rahman. We connect and this time even more since it's for a brand which is very close to me.
"Coke Studio brings together very different genres of music just like brand Coca-Cola, which brings people together. Also as a songwriter I have tried to express what I feel about the world today in these songs - faith that there is basic goodness in all of us and that will never be lost."
Rahman unveiled his Song "Zariya", a coke studio anthem, which will be available on Coke Studio website. A song from this season,"Bismillah" will also be available on the website on the occasion Of Eid. The song has been composed by Salim-Sulaiman.
"Jagaao Mere Des" by Rahman and written by Joshi, will go live on Independence Day.
Coke Studio@MTV Season 3 will be aired from Aug 17.