The much-awaited look of Dabangg 2 was unveiled on Salman Khan's official Facebook page and the star says this is to cater to new generation which follows movie news on new media.
Salman, whose Facebook profile has got 6.8 million likes, says he will also use traditional medium to promote his movies.
"There is a new generation following movie news on new media, so we launched the campaign on Facebook. We will continue to use traditional media. It's not about one replacing the other. It's one alongside the other," Salman said in a statement.
Directed by Arbaaz Khan, Dabangg 2 is a sequel to 2010 blockbuster Dabangg and also stars Sonakshi Sinha and Deepak Dobriyal. It will hit theatres on December 21.
The 10-second-teaser, which was unveiled on November 7, just shows Salman with his trademark shades. While another teaser, which will also be released on Facebook.com/BeingSalmanKhan on November 10, will give a sneak peak into the movie.