The success of Padikathavan has made Dhanush red hot in the trade. His Pongal film has penetrated to the B & C audiences mainly due to Sun Pictures marketing clout and the film's mass appeal.
Says a leading distributor on conditions of anonymity: "Padikkathavan is a mass film and is doing very well in rural areas. Dhanush has reached a different range as a commercial hero; he can now be counted among the top five saleable heroes'.
The trade buzz is that the film will touch Rs 17 crore in collections, the highest ever for a Dhanush film."
It has made his next release Kutty (Tamil remake of Telugu Arya) with his lucky Thiruvilayadal heroine Shriya, hot in the market. And there is a big buzz around his next untitled film with Vetrimaran, for which the shoot starts in February 16 in Madurai.
As of now Trisha is likely to be the heroine in this film where she will play a local Anglo Indian girl. But director Vetrimaran says nothing has been confirmed and he is on the lookout for a new face for the film.
Vetri says it will be a rural film and he and Dhanush are giving finishing touches before starting the shoot