Dhanush and Sonam Kapoor, the lovely lead of the romantic hit Raanjhanaa is going to endorse the iconic soap brand 'Lux'.
Sudhir Sitapati, general manager — skin cleansing at Hindustan Unilever is quoted saying: “We always tried to be a little ahead of the game, and along with roping in established stars, we also try to rope in tomorrow's stars. Sonam is a great style icon and Dhanush is an authentic romantic hero."
The Lux team found that there is a unique chemistry by the unconventional jodi two weeks ago while watching the film promo. The Raanjhanaa romantic lead now shares a common link with Shah Rukh Khan-Katrina Kaif and Abhishek-Aishwarya Rai Bachchan pair, who also sold Lux as a couple in the past.
The Sonam- Dhanush pair worked brilliantly at the box-office and now is coming together for the first time to sell a product. Sonam Kapoor endorses premium brands such as L'Oreal Paris, Electrolux, and Mont Blanc, while Dhanush has been associated with mass brands such as Tata Nano and Marico's Parachute