On World Book Day on April 23, Radio Mirchi invited listeners to donate children's story books/ comics at any of the Crossword book chain outlets in Mumbai in an initiative called Book Dekke Dekho. These books were given to Doorstep school, an NGO that works for poor children.
Celebrities present to cheer on the initiative included Dia Mirza, Jacky Bhagnani and Vaishali Desai.
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