If you were following our earlier story on how Mammootty and Mohanlal are having a poster war on the magic that their Vishu films have created, this is an update.
Dileep, who promotes the janapriya nayakan label for himself, has joined the fray as well.
His latest poster for Sound Thoma says, “people's magic with the popular hero”.
Now you know how seriously our heroes try to market their films.
But after watching their latest releases one feels that it would have been great if they had shown such interest in picking the right films as well.