Renowned Heart Surgeon and now Bollywood Actor Dr Mukesh Hariawala has established American Healthcare International (AHI) and Dollars & Cents Entertainment (D & C) which jointly provides highly specialised consultation services to the Bollywood film industry.
“Today, several films have medical angles in the script that call for expert doctors’ advice to assist writers, art directors, costume designers, film directors, editors and cast members. Hollywood has historically been using professional services to depict accurate contextual writing and training of actors for medical scenes. This has been severely lacking in Hindi movies thus our services is a timely need for the fast growing industry,” said Dr Mukesh Hariawala.
He further added that his team of multi-specialty doctor consultants even train actors on behavior patterns like mental and physical conditions, walking styles according to disease in different scene situations and provides liaison with local hospitals to facilitate movie shoots.
“We ensure optimum placement and professional handling of medical equipment which in the final cut brings the movie credibility and respect from all audiences worldwide,” he said.
AHI in conjunction with D & C also assists filmmakers in developing mobile device enabled movie-specific interactive Games to further assist movie makers in their marketing efforts to promote their films pre and post release. This is also a great branding platform and opportunity for potential sponsors.
Dr Mukesh Hariawala has acted in Naam Hai Akira with Sonakshi Sinha, Flying Jatt with Tiger Shroff and his upcoming movies include Ananth Mahadevan’s Aksar2 and 102 Not Out, which stars Amitabh Bachchan and Rishi Kapoor.