The romantic fun film Endrendrum Punnagai starring Jiiva, Santhanam, Trisha, Vinay and Andrea has become a hit.
The film which opened on December 20 to a lukewarm opening has picked up in its second weekend due to good word of mouth (WOM).
Red Giants who are distributing the film strategically picked up good screens especially in multiplexes and played it without much fanfare.
They knew that the film content would speak and by second weekend, film has become a hit.
Endrendrum Punnagai collections across Tamil Nadu have picked up with multiplexes giving it more shows in second week. Mayajaal in the first week gave only 14 shows but by second week it has doubled to 28, making Endrendrum Punnagai the most preferred movie.