Practicing face yoga is better than expensive moisturisers or painful Botox injections for fighting wrinkles, claim fans.
Women are now turning to YouTube, books such as The Yoga Face and now an iPhone application for fresher-looking faces.
Josie Goldberg, from the Gold Coast, is a health nutritionist and said face yoga was a fun activity with great benefits.
"I tried it with a group of friends and it was great fun. We sat around in a circle pulling all these funny faces," the Daily Telegraph quoted her as saying.
"It was hilarious. I recommend everyone give it a go in a group with friends," she added.
She said her motto was to avoid chemicals or dangerous injectables, such as Botox or Restylane, for healthier, safer options.
"We are always looking for the quick fix (solutions), which are often detrimental in the long term. Techniques like this and so many others are far more beneficial in the long run," she said.
Like regular yoga, the moves are all named. The Marilyn, bumblebee or lion are all designed to turn back the ageing clock and reduce wrinkles.
Hailed the mother of face yoga, Annilese Hagen has written a book and designed an app - ifaceyoga - which is helping people across the globe to turn back the clock.
She said the response to face yoga had been outstanding.
"A lot of people do face yoga. Celebrities such as Gwyneth Paltrow and Jennifer Aniston are advocates and anyone who likes to look good and be healthy and natural," she said.
She said it was simple, fun and had fantastic results.
"Using yoga techniques and facial gymnastics leads to a natural lifting, brightening and toning of the facial muscles and facial appearance," she added. (ANI)