Director Aashiq Abu had made Gangster as a hush-hush affair, denying entry to the media during its shooting. The director was perhaps emulating the style of ace directors like Mani Ratnam and Shankar, who wait for the release time to do the marketing.
No pictures were sent out though it was well known for everyone that Mammootty is appearing in a “salt n’ pepper” avatar, inspired by the recent trends.
Aashiq did call up the media, to launch the film’s posters. Then he announced on Facebook that the official news items on the film would be revealed only through the official Facebook page.
He even made a post clarifying that “there are no surprise stars or item numbers in the film” before its release, of course on his Facebook page. Many believe that the news of a surprise star was spread by the makers themselves to get some free publicity.
Aashiq thanked all on the day of the film’s release and then vanished, after reports that virtually everyone hated Gangster.
But the real action started when one of the scriptwriters of Gangster, Ahmad Siddique (better known as the nerdy guy called K T Mirash in Salt N’ Pepper), came up with a Facebook post slamming the critics of the film.
All those who were irked by the absurd script of Gangster, pounced on the poor Ahmad Siddique then!