Feb 14- Kadhalar Dhinam specials

Last Updated: Thu, Feb 14, 2013 06:26 hrs

Today, February 14 is Valentine day, an important day for all those in love.  Every lover tries to make it the most romantic and unforgettable day of the year by planning the ideal gift to please the beloved.

On February 14, florists, greeting cards, pastry & chocolates shops, and jewellery shops do record business. Today Chennai multiplexes have special Valentine day packages. All Tamil music channels are going to play love songs throughout the day.

A few years back, Kollywood discovered that their films can piggy back ride on the ‘Kadhalar Dhinam’ ( Valentine day) weekend at the box-office. Great love stories like Vinnaithandi Varuvaaya and Kadhalil Sothappuvathu Eppadi have cashed in on the Valentine weekend.

However this year there are virtually two low-profile romantic movies releasing today- Vimal –Dipa Shah- Oviya starrer  Sillunu Oru Sandhippu and a romcom featuring newcomers Nesam Nesapaduthe. The other release on Valentine day is the docu drama Vanayudham, based on forest brigand Veerappan.

Meanwhile, a dozen forthcoming films have advertised in today’s Tamil papers cashing in on the Kadhalar Dhinam phenomenon. Three films are either having their audio launch or releasing single tracks today.  Everybody wants to piggyback ride on the Valentine day.

More from Sify: