FICCI Frames 2008: The best quotes

Last Updated: Wed, Apr 09, 2008 12:06 hrs

FICCI Frames 2008 saw media stalwarts and Bollywood icons come together to express their views and angst. These established powerhouses spoke about their area of expertise with openness and without inhibition. Of course, some also added that delicious dash of humour. Read on to see who said what.

“Today the blockbuster is judged in crores, not weeks.”
Yash Chopra, Chairman, FICCI Entertainment Committee & Yashraj Films Pvt Ltd

“If financiers keep their bright ideas out of filmmaking, there is more of a chance that the film may work. But it still might fail.”

Sudhir Mishra, Filmmaker

“Irreverence is in the DNA of an artist. Revolt runs in their veins. We have to protect that irreverence.”
Mahesh Bhatt, Producer-Director

Eklavya was called the work of David Lean by New York Times, but it didn’t work in Bhayander and Ghatkopar. You have to know who your audience is.”
Vidhu Vinod Chopra, Producer-Director

“To try and understand what an ideal film is would be being too greedy. We should be happy to get a portion of the audience. To calculate any more would be taking away from the mystery of making movies.”
Shimit Amin, Filmmaker

“Pakistani film industry is still a babe in the woods. But we are back on path. The moderate parties have swept the polls. Female models are back on billboards; Khuda Ke Liye is doing well; Taare Zameen Par and Goal are running to full theatres. We now hope to collaborate with the Indian film industry”
Raana Sheikh,Pakistani filmmaker

“While on small films…. Demand the same respect and the same chance to entertain the audience. Market it like a big film and pitch it against big films.”
Navin Shah, CEO, P 9 Integrated

“It would have been better if Yash Chopra, Rakesh Roshan and Sooraj Barjatya had been invited to talk about the Box-Office Opening Weekend. We could all have gone home early.”
Komal Nahata, Editor, Trade Analyst & Film Critic, Film Information

“You can’t have gobar [dung] and put a kaju [cashew nut] on it. Make a halwa and then put the kaju.”
Jaideep Sahni, Screenplay writer, on how a scriptwriter should use a star

”The only rule in this business is that there are no rules.”
Jyoti Deshpande, COO, Eros Multimedia

“I mentioned to a producer that I was going to speak about the Opening Weekend. The producer quipped–‘Tere wajah se hi to audience nahin aati’ (it’s because of you that the audience don’t come to the theatre”).
Rajeev Masand, Entertainment Editor, CNN-IBN

“Hollywood writers went on strike only recently; Indian writers have been on strike since 50 years.”
A P Parigi, Chairman, FICCI Radio Forum, Managing Director, ENIL & Director, Bennett & Coleman Group

“Can we please pay a writer Rs 1 crore for a damn good script? The talent is there–please pay!”
Rensil D’Silva, Scriptwriter, Ad filmmaker, budding feature filmmaker

“If you pay writers like clerks, they’ll become clerks!”
Jaideep Sahni, Screenplay writer

“Who thought a film about women’s hockey and a dyslexic child could become hits.”
Vinay Shukla,Director and writer who has worked in films like Virasat and Godmother

“We need freedom, freedom, absolute freedom.”
Mahesh Bhatt, Producer-Director, on attempts to curb media’s free speech

“I don’t believe in total freedom, I feel that India is not yet ready for self-regulation.”
Sharmila Tagore, Chairperson, CBFC

“The Beirut evacuation is important; Operation Blue Star is important. But so are Prince and Rakhi Sawant.”
Rajiv Bajaj, Sahara News, on the changing face of television news in India

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