Fox Star Studios has been able to create a terrific buzz about their forthcoming Tamil film Raja Rani.
The film has Arya and Nayanthara who are said “to be madly in love with each other” in the lead. It is directed by Atlee Kumar an associate of AR Murgadoss who is co-producing the film.
The producers of the film Fox Star Studios and AR Murgadoss Production wanted to create publicity campaign around its lead stars to make the project hot
The producer's publicist sent out a wedding invite and picture that resembled the silhouettes of Arya and Nayanthara with the message - ‘Arya weds Nayanthara’.
The message also carried a date and time, 11th May at 9 p.m. It was a smart move, but the Telugu news channels fell for it and had Arya’s secret marriage to Nayan as “breaking news”!
It was a smart promotional move by the Raja Rani team who will be unveiling the first look of the film at a function tonight.