Welcome to the great Mahasivarathiri-Valentine weekend, when the box-office is going to rock.
There are two Tamil releases Vishal’s romantic comedy Theeratha Vilayattu Pillai and Srikanth’s Rasikkum Seemane, two Hollywood international releases (same day release with US market), the rom-com Valentine’s Day and The Wolfman. Nagarjuna-Mamta Telugu masala Kedi.
However the biggest February 12 release is going to be Karan Johar’s, Shah Rukh Khan-Kajol My Name Is Khan releasing in six Chennai screens. The film after all the controversies surrounding it is going to take an extraordinary opening. It has been sold out for the weekend in many screens in the city.
Sun Pictures marketing has made Theeratha Vilayattu Pillai hot. Meanwhile there is acute theatre shortage in Chennai with many of the earlier releases squeezed out to accommodate new releases.