Tamil Nadu is one of the most sensitive markets for Kollywood film makers. Recently Kamal Haasan had to faced the ire for allegdly showing a particular community in bad light in Vishwaroopam.
Later Mani Ratnam too came under severe pressure for allegdly portraying another community in bad light in his Kadal . In Tamil Nadu 'fringe groups' rake up unnecessary controversies even after a film censored. The controversy gives little known groups some media coverage.
The latest film to be embroiled in a controversy before release is Prakash Raj and his Gauravam, directed by Radhamohan. Gauravam is the launch pad of Sirish brother of Allu Arjun.
A caste based organisation in Tamil Nadu wants the film to be banned after watching the trailer! Gauravam is said to be based on 'honour killing'. R Manikandan president of the Kongu Vellala Goudnargal Peravai, has said that after watching the trailer of the film, he feels the film will disrupt the exisitng communal harmony among different caste groups!
Adding fuel to the controversy the rumour is that the film is based on the communal violence that erupted after an inter-caste marriage in Dharmapuri. Gauravam is slated for release on April 19.