The Ghajini girl who was the toast of the industry has been criticised by Mumbai's leading newspaper.
It seems she has lost her momentum due to her high handedness and is now desperately seeking a PR agency to refurbish her image and career.
Last year, the actress was seen more on magazine covers than films, and her public image went for a toss, after she rejected projects with hot-shot directors.
The newspaper reported: "Asin has Ready with Salman Khan releasing in May this year. However, she may or may not make the required impact because she has been left behind by Salman's Dabangg heroine Sonakshi Sinha who is the current hot rage and by girls like Deepika Padukone and Sonam Kapoor who are more in the news than Asin."
Times are really bad for Asin, as down south, after her Kaavalan release, she has come in for criticism for bad make-up and her new pencil-thin look, which has not gone down well with her fans.